Based on the grand theme of # MAKE YOUR EVERY MONTS PRECIOUS #, CNY is the most important moment that Chinese people value. 00:00, It is like a line in time, not only does people have a feeling of updating and iterating psychologically, but also a special moment of alternating old and new in time and space.

We use the most iconic red color of traditional Chinese New Year (also one of the Cartier brand colors) to engage consumers in a transformation of old and new, integrating our products into it and inspiring their desire for CNY and products.